1st Mortgages Leads
leads can be bought in quite a few different varieties. And
depending on which loan officer you ask, some are better than
If you buy leads in bulk, most likely you will be buying old
or recycled leads.
Mortgage leads can also be bought by way of cherry picking,
where you can actually view the lead before you purchase it.
You can also see how many times it has been purchased by other
Or, you can buy your leads "fresh," or hot off the
press. All types of leads can have their benefits to loan
officers, but it is very difficult to compete with fresh leads.
You won't be hearing objections, such as: "I did that
months ago," or "I closed that loan last week."
Mortgage leads that are sold fresh, or in real time are delivered
to your doorstep the second the potential customer hits the
submit button on the on-line application.